Good news for folding cartons:
Retail is on the rise, bringing e-commerce up with it.
And when retail goes up, the demand for folding cartons does, too — opening a huge growth opportunity for printers.
Both a first impression and a final touchpoint
As retailers and brands from big box brick and mortar to out-of-home online businesses compete for consumers’ attention and dollars, folding cartons take on a more powerful role as a marketing tool — driving the trend towards shorter runs and print on demand.
Shift toward supporting small marketplace sellers
Just as Ecommerce revolutionised retail, the pandemic revolutionised Ecommerce with an explosion of small-scale businesses selling through online storefronts on places like Amazon Marketplace, Shopify, Etsy and eBay. These entrepreneurs have unique needs that only digital print can meet, such as cost-effective short runs and quick turnarounds, with customised embellishments that make their packaging stand out from the big brands.
Unboxing: Now the new everything
As the final touchpoint a brand has with the customer as well as the first impression a consumer has with the product, the unboxing is key to driving loyalty. With advances in technology and short-run digital print, creating a personalised and memorable unboxing experience is only limited by your imagination.
Soluzione automatica per il packaging Xerox® per la linea di stampanti Xerox® iGen®
Soluzione digitale integrata e in linea per la realizzazione di imballaggi che abbina più componenti in un unico potente sistema per la produzione di astucci pieghevoli.
The opportunity is big, and it’s now
And we’ve got everything you need to get in on it. From the Xerox® iGen® 5 Press, Beyond CMYK and Xerox® Speciality Imaging fraud deterrent technology to personalisation and versioning and web-to-print solutions. All customisable in one brilliant, scalable package.
Soluzioni di stampa digitale per astucci pieghevoli
La linea di prodotti Xerox® iGen® rappresenta la gamma di soluzioni di stampa digitale per astucci pieghevoli più adottata dal mercato. Il motivo? Xerox abbina i vantaggi della stampa digitale (qualità, velocità, accuratezza del colore e risparmi di costo) alle soluzioni di pre-stampa e finitura digitale. Il risultato? Tirature ridotte, diversificazione e personalizzazione per rendere unico ciascun astuccio, offrendo un maggior valore ai titolari dei marchi e ai produttori di astucci pieghevoli.
Stampa digitale per astucci pieghevoli di Alexir Partnership
See how the Alexir Partnership, a large carton converter in the UK, meet brand owners' demand for short runs and more innovative products. With the Xerox Automated Packaging Solution and the Xerox iGen Press, Alexir can print digitally on thick boards, coat and die cut short runs of folding cartons – all in line and in one step.
4. Digital Printing for Folding Carton Converting: An Analysis of User Adoption Practices and Opportunity SGIA / Keypoint Intelligence, 2017
5. The Future of Folding Cartons to 2024, Smithers Pira
8. Opportunities and implications of a “Universal Graphics Engine” for labels and packaging. Sean Smyth
10. Shopify, 2020
11. Dotcom Distribution, 2019